The Trend Of Lifestyle Hotels

In this day and age, when a certain label takes off, it is embraced by everything it can be possibly connected to. This is what happened with the label “lifestyle” adapted independent hotels as well as the largest hotel chains in the world. It comes as no surprise that one of the most visited cities in Asia, Bangkok, also offers a lifestyle hotel in Sukhumvit which is favored by many tourists and locals.

The downside is that the label has been used in every way that eventually it loses its essential meaning. According to CEO of Nylo Hotels, Ryan Totaro, the term lifestyle hotels is so contagious and common place that it is a question whether the word lifestyle will still be a going trend five years from today. Almost every brand has been adapting the word lifestyle and launching it to the public.

It can be compared to the music label alternative rock. It used by many players in the industry in order to cash out with its popularity by the industry executives of luxury brands are not happy about this development.

The category is starting to widen that lifestyle is now being differentiated from the term boutique. This is another word used by independent hotels and is a big hit among larger hotel chains because their brands are given a unique value rather than being rated among other standards.

According to hotel analysts, the term was used first by Starwood Hotels & Resorts spearheaded by their CEO during that time, Barry Sternlicht. It was in 1998 when the lifestyle concept was started.

In 2017, a lot of major hotel chains have already ventured into the term lifestyle and no one can blame them because of its popularity among consumers. The main distinguishing factor about these accommodations, such as the lifestyle hotel in Sukhumvit, is that it has a lobby area where guests can interact with one another, there is a program for food and drinks that offer menus and cocktails from the region and the design is mostly done by local artists. The entire sense of a lifestyle hotel is that it offers play and fun.

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